Digital marketing strategy - Smart Insights https://www.smartinsights.com/archive/digital-marketing-strategy/ Digital Marketing > The Marketing Strategy Blog Mon, 13 Oct 2025 09:36:28 +0000 en-US hourly 1 How best to learn marketing skills for strategy https://www.smartinsights.com/marketing-skills-development/how-best-to-learn-marketing-skills/ Thu, 25 Sep 2025 09:33:55 +0000 https://www.smartinsights.com/?p=167869 Our recommended process and tools to help you grow your marketing career with strategic skill development As marketers, we understand how challenging it can be to keep all your plates spinning. You’re trying to manage your day job, while staying …..

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]]> RACE Digital Marketing Trends from 2025 to 2026 https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2026/ Wed, 17 Sep 2025 12:05:02 +0000 https://www.smartinsights.com/?p=170046 Dr Dave Chaffey’s annual review of the marketing trends that will matter for B2C and B2B marketers in 2026 In my review this year, I'll be again be aiming to keep it practical for marketers since I will recommend trends …..

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]]> Top 10 Digital Marketing Planning FAQs https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-planning-faqs/ Wed, 20 Aug 2025 08:30:45 +0000 https://www.smartinsights.com/?p=169931 Our quick Q&A guide answering the top 10+ questions on digital marketing we are asked Since we launched Smart Insights, we have specialized in helping marketers answer the common questions around digital marketing, particularly related to digital marketing strategy and …..

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]]> How to define SMART marketing objectives (with example RACE KPIs) https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/#comments Tue, 29 Jul 2025 09:15:29 +0000 http://www.smartinsights.com/?p=31878 From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/feed/ 33 What is the best digital marketing / marketing framework? https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-marketing-framework/ Tue, 06 May 2025 11:30:14 +0000 https://www.smartinsights.com/?p=169811 How the RACE Framework can help you improve your digital marketing Marketing frameworks are really useful tools to help us plan, manage and optimize marketing. They’re particularly useful for digital marketing, since it’s so complex today because of all the …..

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]]> Three digital marketing plan examples for 2025 https://www.smartinsights.com/digital-marketing-strategy/three-digital-marketing-plan-examples/ Wed, 16 Apr 2025 09:50:09 +0000 https://www.smartinsights.com/?p=165839 From B2B to E-commerce to Brands, we've got examples of digital marketing plans for early startups through to multinational enterprises Whether you're starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the how, …..

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]]> What is digital marketing? Our visual summary of 18 key techniques. 2025 edition. https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/ https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/#comments Thu, 10 Apr 2025 07:10:00 +0000 http://www.smartinsights.com/?p=60037 Dr. Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by focusing on the 18 most important digital marketing techniques Simply put, our definition of digital marketing, or online marketing, is: "Achieving marketing …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/feed/ 1 How to use Standard Operating Procedures (SOPs) for marketing https://www.smartinsights.com/digital-marketing-strategy/how-to-use-standard-operating-procedures-sops-for-marketing/ Thu, 06 Mar 2025 10:35:04 +0000 https://www.smartinsights.com/?p=168685 Do you, or does your organization, use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more …..

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]]> Digital marketing strategy and planning template. 2025 edition. https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/#comments Sun, 23 Feb 2025 10:20:17 +0000 https://www.smartinsights.com/?p=153501 Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/feed/ 7 How can AI be used for Digital Marketing Strategy and Planning? https://www.smartinsights.com/digital-marketing-strategy/how-can-ai-be-used-for-digital-marketing-strategy-and-planning/ Tue, 18 Feb 2025 16:43:07 +0000 https://www.smartinsights.com/?p=169672 Using GenAI RAG techniques to support marketing strategy development Since I’ve been involved in digital marketing from when we used to call it Internet Marketing, I’ve always been keen to help businesses use a more strategic approach. I believe it’s …..

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